Ah winter: the biting frost, the dark days and the mushy snow. Not the most inviting season!
And what’s even worse than the discomfort caused by the bitter cold and the grey days is the fact that it can really wreck-havoc on your mood. Actually in parts of the northern hemisphere, it is estimated that more than 10% of the population suffers from a form of mild to acute season related mood disorder.
This is a serious issue!
It gets even more concerning when you write your own checks. Let’s face it hiding at the bottom of your bed in your PJs is not going to cut it for your clients. You need to be on top of your game no matter how you feel or the cold soon won’t be the biggest of your concerns.
I am of the opinion that the best defense is to have a self-care plan and a strategy to winter-proof your business.
Here are a few tips to get the ball rolling:
Get a daylight box
These babies are true life savers. They sit comfortably on top of your desk and provide you with a blast of light that emulates the light of the sun.
Ideally it would be best to get some natural sunlight, however when you’re stuck on the computer for hours and the big lightbulb in the sky stubbornly refuses to show its face, this really works wonders to elevate your mood and get you back into the flow.
If you can swing it that’s the way to go. Let’s be real, nothing beats winter blues like summer-like temperatures and wearing your favorite bathing suit.
I know, you’re busy and don’t have time for a break but please hear me out. Leaving town doesn’t necessarily mean that the show needs to stop.
The beauty of modern technology is that many businesses can be taken on the road with you. This way you can combine a winter-sun break with getting some productive work done.
Personally this winter I am offering private retreats in the sun, this is a great service for my clients who desperately need a break and it allows me to catch some sun without interrupting my work.
There is probably a way you can create something similar for yourself:
- Are there conferences for you to attend in a sunny location?
- Could you prospect for new clients in a warmer area?
- Can you work with your clients remotely from a tropical spot?
This is your business. Get creative, make it work for you!
Create a contingency plan
What I love best about setbacks is that they reveal flaws and give you the opportunity to improve. Take winter and how it destroys your mood, it also reveals a major vulnerability in your business: you!
This is your biggest risk really: what happens when you’re not feeling it? What happens when you’re tired, down or sick?
Ultimately the best way to protect your business is to make sure that it doesn’t rely on you being 100% every day. This may be the time to consider better systems, create workflows, products or delegate.
Winter is predictable and you can prepare for it, however there are many other circumstances that don’t give you so much warning.
Ultimately as much as we love to loathe winter, it has a gift for us. And the silver lining is that it could make us better business owners.