Failure is one of the big, weird important words that seems to represent everything and nothing. It means something different for everyone but it gets thrown around, quite a lot. Many people even use is as a reason not to do something. They don’t take action because they don’t want to fail. But success looks different for everyone and it can be construed differently depending on what you are doing so isn’t it possible that failure will look differently and that we can change the meaning of it to be whatever we want?
I think that we can and you know, as business owners and entrepreneurs, it’s absolutely essential that we do. Because we are going to try things that will not work out the way we think they will. We are repeatedly going to have to test, tweak and experiment with our products, services, marketing and promotions. And if you give up after the first time and declare failure, then you will be out of business in no time. Brené Brown once said “There’s no innovation and creativity without failure. Period.” And she is so right.
It’s time we redefine failure.
You know what failure actually is?
1. A sign that you are in the game.
When you “fail” at something, it means you are trying. It means you are taking action. It means you are not just talking about what you want to do but you are out there doing it. That, my friends, makes all the difference in the world.
2. An opportunity to learn and to grow.
Every single “failure” is an opportunity to do better, try harder, look at something differently and get creative. It’s an opportunity to learn something about the market, about your audience, about your processes, about yourself. Whenever anything does not work out the way you wanted, you can choose to see it as the most ultimate and fun puzzle that you get to solve.
3. A necessary part of success.
There is not a single successful soul has gotten to where they are without failing. Every single success story is littered with setbacks and rejection and struggle. It’s part of the journey.
So looking at these three things, why would you want to avoid failure?
It seems to me that failure is actually something we should all strive to achieve. It’s not something to be avoided but is something to be embraced. Please do not not try something because you think there is a possibility you will fail. Because you should want to fail, you should want to be in the game, learning, growing and working towards success.
When you embrace failure, you gain strength and resilience, which are both necessary components to success. When you embrace failure, you get creative and innovative, which, again, are both necessary components to success. When you embrace failure, you become less afraid of actually taking action, trying things and getting knocked down. Because you learn you can keep getting back up. When you don’t have those fears, you become unstoppable. There is nothing you cannot do when you redefine failure and lose the fear of it.
So get out there today and fail. It’ll be OK. I promise.