‘No man is an island’ said John Donne. Although for many entrepreneurs it might as well be so!
When you’re working on building your business empire, you can sometimes feel like a mad scientist locked up in a lab working on a grand vision that no one gets.
Your obsession with conversion rates, lead generation and tracking pixels might as well be an arcane ancient language to the people you share your life with.
Add to this the long hours, the risks and the financial roller-coaster, they’re positive that you’ve lost your marbles.
The problem is you don’t always have the bandwidth to be treated like the crazy oddball by your employed peers so you isolate yourself rather than dealing with the negative comments.
Take your best friend for instance.
While you love them to bits they really are on different tracks when it comes to life choices.
They’re all about climbing the ladder, navigating office politics and working on their next promotion. Your need to be free no matter the risks makes absolutely no sense to them and they are quite vocal about it.
Or your parents: constantly nagging you about getting a safe, respectable position to save yourself the trouble!
They are great people. They just don’t get the dream.
The thing is this entrepreneurial journey is already intense enough as it is, you don’t need the Debbie-downers to make things even worse.
What you need are business besties. People who get you. People who have a clear understanding of what the dream entails because they themselves are in the thick of it with their own business.
Business besties could be sparring partners, side-kicks or mentors.
You can count on them to:
- vent when your launch bombs,
- keep you in check when you’ve got shiny object syndrome,
- motivate you when you’re dealing with a slump,
- collaborate with you on a new campaign,
- look out for you when algorithm changes could ruin your bottom-line,
- complete you when you lack crucial skills,
- celebrate with you when you win BIG.
Now there’s probably no one who exactly fits the bill in your world. This is where the beauty of our hyper-connected world comes in handy. Business owners are everywhere and they have never been easier to reach. A tweet or an email could be the beginning of a long-lasting connection.
Here are some ways you can build your own business besties dream-team:
- Live or online mastermind groups.
- Business networking groups.
- Social media groups.
- Social media connections.
- Email, social media outreach…
Personally I have assembled a team of real-life and virtual business besties through social media connections and real-life mastermind and networking groups.
How about you, what is your strategy to connect with business pals?